Social B - Introduction to Social Media Advertising

This course is designed to equip adult social care providers with the essential skills and knowledge to leverage social media advertising effectively. This course focuses on three major platforms: LinkedIn, Instagram, and Facebook, and is tailored to help organisations attract and recruit talent within the social care sector.

By the end of this session, participants will be able to:

• Understand the basics of social media advertising and its importance in recruitment.
• Create and manage targeted advertising campaigns on LinkedIn, Instagram, and Facebook.
• Optimise advertisements to maximise engagement and reach.
• Analyse and interpret key metrics to measure the success of advertising campaigns.
• Develop strategies to improve future advertising efforts.