Social B - Social Media Strategy

Building Your Social Media Strategy

This session gives you the strategic foundation to create a social media plan aligned with your business goals. Learn how to navigate the current social media landscape, set SMART goals, define and reach your target audience, and build an engaging brand presence. You'll also explore how different platforms work, how algorithms influence reach, and how to choose the right channels for your audience.
Ideal for anyone looking to create or refresh their social media strategy from the ground up.

Key Learning Outcomes

1. Develop a Strategic Social Media Plan: Learn how to align social media efforts with business objectives and set measurable goals.
2. Identify and Engage Your Target Audience: Understand audience behaviour, select the right platforms, and create content that resonates.

Course Outline:

Social Media Strategy and Audience

• Overview of the current social media landscape and trends
• Identify how social media can support the wider goals of your business
• Setting goals – SMART goals and targets
• Assess who your target audience is & learn how to find them.
• Develop your tone of voice through imagery, hashtags and content types
• How to present content to your audience further and build a community

Features and Functionality

• Aligning the objectives of your business with your target audience e.g., why are you posting on one platform if your audience is elsewhere
• Compare & match the correct channels based on your audience’s needs and best practice for the different platforms
• An overview of how algorithms work on social media channels
• Platform tactics to optimise and grow your presence on Facebook, Instagram and LinkedIn