Social B - Creating and Planning Social Media Content

Creating and Planning Social Media Content

This practical, hands-on session dives into the content side of social media. You’ll explore keyword research, useful content creation tools, and tactics for different platforms. Learn how to plan, create, and schedule content that connects with your audience and supports your goals. By the end, you'll have an actionable content plan tailored to your organisation.
Ideal for those with a basic strategy in place who want to improve their content creation and planning process.

Key Learning Outcomes

1. Master Content Creation & Branding: Explore tools and techniques to craft compelling, brand-aligned content for increased engagement.
2. Optimise and Grow Social Presence: Gain insights into platform algorithms, best practices, and scheduling strategies to maximise reach.

Course Outline:

Creating Content

• Understand the importance of keywords & search for social media
• Discover tools for content research and creation including Google tools and search tools
• Creating engaging content that matches your brand tone and increases exposure
• Successful content implementation tips across your main platforms
• Using Canva to create professional and engaging content for your audience
• Building a content calendar, planning ahead and scheduling on the main platforms
• You will leave with an outline for your strategy and content that can be utilised for your organisation